Originally made for orange juice, the not-from-concentrate claim is used to set apart ingredients that are processed less, having not been concentrated. For coconut water, this quality claim doesn’t apply. On the contrary, the brix for single strength is so low that most brands add sugars, declared or not declared. 1% fruit sugars added increases the sugars with 20-30% depending on the starting brix. The benefit of using coconut water concentrate is that one can develop a juice product to its desired brix level and still decide to add sugars or not to add fruit sugars. For more information, read about our prototypes here or read our whitepapers on the added sugars in coconut brands here.