Endurance athletes, athletes in training and active consumers all understand that performance and recovery benefit from beverages with electrolytes. Many athletes believe that a healthy electrolyte balance is the key to avoiding cramping during and following competition. One of the few fruit juices with natural minerals, coconut water offers a natural alternative to beverages that add mineral salts to sugar, high-fructose corn syrup, artificial or natural sweeteners. Traditional sports beverages have little or no fruit juice content. While coconut water not only makes an isotonic and natural beverage, it also incorporates a natural, healthy juice instead of added sugars or sweeteners.