Purple Passion Fruit


Commercial Grade Vietnamese purple passion fruit juice and passion fruit juice concentrate are two of the many products supplied by iTi Tropicals for industrial and food service applications. 

What is it? 

Passion Fruit is native to South America and is currently cultivated in most tropical and subtropical regions including Ecuador, Peru, Colombia, Brazil, and Vietnam. Passion fruits grow on vines and the skin of the fruit can range in color from dark purple to light yellow or orange.  The inside of the fruit is composed of juice and pulp-filled pockets that contain hundreds of small black seeds. Each seed is individually surrounded by deep-orange-like colored sacs that contain the juice.  The juice is extracted from the pulp.  See the video below to learn more about how passion fruit is processed.   

Purple Passion Fruit vs. Yellow Passion Fruit 

iTi Tropicals is excited to offer juice and juice concentrates made from both purple and yellow passion fruit varietals. Our purple passion fruit originates from Vietnam while our yellow passion fruits originate from Ecuador and Peru. The skin or flesh differs in color but the inside pulp and juice remain a vibrant orange color and purple passion fruits are typically smaller in size than yellow passion fruits.  Vietnamese purple passion fruit is also noticeably sweeter, less acidic, and milder in flavor than its’ Ecuadorian and Peruvian counterparts, which are much bolder in flavor and more acidic.   

What’s so good about it? 

Passion Fruit delivers intense flavor, that is naturally tart, sweet, and pleasantly aromatic.  The juice is highly concentrated; a little goes a long way with abundant top notes and tropical emphasis. Passion fruit’s strong, pleasant flavor has the unique ability to mask off–flavors from high nutrient-value ingredients that may not taste great on their own.  Adding passion fruit makes a better tasting finished product, while still preserving an exciting taste. Passion fruit contains a variety of vitamins and minerals including vitamin C, Niacin, Potassium Riboflavin, and Magnesium.  

How to use it?  

Passion fruit can be used in a wide variety of food and beverage products. Colorful, flavorful, aromatic, and refreshingly tropical, it is an ideal exotic fruit passion fruit juice can be used in making jellies, pie fillings, cake frostings, smoothies, cocktails, sauces, salad dresses, and ice creams. It also blends well with other juices including mango, banana, peach, orange, and pineapple. From sweet to savory applications, passion fruit is a high-impact, extremely versatile exotic fruit. Check out our Passion fruit Applications Page for recipes.  

What iTi Supplies? 

iTi offers frozen purple passion fruit Juice and frozen passion fruit juice concentrate. Passion fruit juice and passion fruit juice concentrate are available in both conventional and organic varieties.  We also offer passion fruit essence, captured during processing and packaged, available when a hint of passion is all you need!  Products are available in either a drum or pail.  For specific products and available packaging, see the chart below.  We are always open to new and exciting ideas and can offer product with seeds or other specialty requirements (non-pasteurized); just ask us, and we’re happy to help!  

 The products are natural, GMO-free, and produced from fresh, ripe, carefully selected fruit from Vietnam.  They do not contain any artificial color, flavors, or preservatives and are processed in FDA-registered facilities, which are HACCP and Kosher-certified. 


Puree and juice concentrate supplier

Infographic: Vietnamese Purple Passion Fruit Industry Guide