Passion Fruit Insight Report

Passion fruit is native to South America and is currently cultivated in most tropical and subtropical regions including Ecuador, Peru, and Vietnam. Passion fruit delivers an intense flavor that is naturally tart, with a hint of sweetness, and is pleasantly aromatic.  The juice is highly concentrated; a little goes a long way with its abundant top notes and tropical emphasis. Passion fruit is showing growth in new product introductions in North and South America. We are spotting passion fruit juice in new products from juice drinks, sweet spreads, and bakery. Let’s take a closer look at where passion fruit is appearing in new products and social media through iTi Tropicals’ Passion Fruit Insight Report.