Expo West 2024 Insights

By: iTi Innovation

Expo West 2024, the premier event for the natural and organic products industry, showcased a plethora of innovative trends and emerging developments shaping the future of the market. With a focus on sustainability, health, and conscious consumption, this year’s expo unveiled several key trends poised to influence consumer behavior and industry strategies in the coming years

Mocktails, Cocktails, and Functional Beverages

The cocktail and functional beverage trend took center stage, reflecting a convergence of indulgence and wellness in the beverage industry. Exhibitors showcased a diverse range of offerings, blending traditional cocktail culture with functional ingredients to cater to health-conscious consumers seeking both enjoyment and nutritional benefits.

From adaptogen-infused spirits and botanical elixirs to probiotic mocktails and adaptogen-infused beverages, the expo featured innovative formulations designed to enhance mood, boost energy, and support overall well-being. These beverages not only offered unique flavor profiles but also addressed specific consumer needs such as stress relief, mental clarity, and gut health.

Key themes within this trend included:

  • Functional Ingredients: Exhibitors highlighted the incorporation of adaptogens, probiotics, vitamins, and botanicals into cocktail and beverage formulations, promoting health benefits alongside flavor.
  • Low- and No-Alcohol Options: Responding to the growing demand for moderation and mindful drinking, companies showcased a variety of low- and no-alcohol alternatives, providing consumers with flavorful options for socializing without the effects of traditional spirits.

Functional Foods for Holistic Wellness:

Consumers are increasingly seeking products that offer not only nutritional benefits but also support holistic wellness. Expo West 2024 saw a surge in functional foods and beverages infused with adaptogens, probiotics, and other bioactive ingredients targeting specific health concerns such as immune support, stress relief, and gut health.

Cuisine from Abroad made Simple

Expo West 2024 showcased a burgeoning trend in convenient abroad foods, reflecting consumers’ growing interest in exploring international cuisines and flavors in convenient formats. Exhibitors unveiled an array of globally-inspired products that offer the taste and authenticity of traditional dishes while meeting the demands for convenience, portability, and ease of preparation.

From ready-to-eat meals and snack packs to instant sauces and meal kits, the expo featured innovative solutions that bring the culinary experiences of diverse cultures to consumers’ fingertips. These products cater to busy lifestyles and adventurous palates, allowing individuals to enjoy exotic flavors without the need for extensive cooking skills or time-consuming meal preparation.

Key highlights of the convenient abroad foods trend included:

  • Authenticity and Flavor Exploration: Exhibitors showcased products that authentically capture the essence of global cuisines, using traditional ingredients and cooking techniques to deliver rich, complex flavors and textures.
  • Convenience without Compromise: Convenience was a central theme, with exhibitors offering pre-portioned meals, single-serve snacks, and quick-prep options that deliver convenience without sacrificing taste, quality, or nutritional value.
  • Diverse Culinary Offerings: The trend encompassed a wide range of international cuisines, from Asian street food and Mediterranean specialties to Latin American favorites and African-inspired dishes, reflecting the diverse tastes and preferences of today’s consumers.

Plant-Based Revolution Continues

Plant-based products continued to dominate the expo floor, reflecting the growing consumer demand for sustainable and cruelty-free alternatives. From plant-based meats and dairy substitutes to innovative plant-derived ingredients for cosmetics and personal care products, companies showcased a wide array of offerings catering to the ever-expanding plant-based market.

Zero-Waste Solutions

Sustainability took center stage with a myriad of zero-waste solutions presented by exhibitors. From compostable packaging and reusable containers to upcycled ingredients and closed-loop production systems, companies showcased their commitment to reducing environmental impact throughout the product lifecycle.

Transparency and Traceability

With consumers placing greater emphasis on product origins and manufacturing processes, brands emphasized transparency and traceability in their offerings. Blockchain technology, QR codes, and other digital solutions were employed to provide consumers with access to detailed information about sourcing, production methods, and supply chain practices.


Expo West 2024 served as a platform for industry stakeholders to explore the latest trends, exchange ideas, and drive positive change within the natural and organic products sector. From plant-based innovations and functional foods to sustainability initiatives and personalized nutrition solutions, the expo showcased the diverse range of opportunities available for businesses to meet evolving consumer needs while advancing towards a more sustainable and equitable future.

Tags:  trends