Product Spotlight: Passion Fruit

By: iTi Innovation

Invigorate your product line and intrigue your customers with iTi Tropicals’ Passion Fruit Juice and Passion Fruit Juice Concentrates. Originating from Ecuador and Peru, Passion Fruit Juice is an exciting ingredient to add to your product line. Offering more than just a great flavor and bright color, Passion Fruit is an incredibly versatile, exotic ingredient.  


Passion Fruit can be used in almost every type of application ranging from sweet, salty and umami to sour and bitter.   

Sweet with a sour note 

Desserts including puddings, parfaits, and indulgent yogurts benefit from the addition of Passion Fruit Juice because it pairs well with many other ingredients including coconut flakes, dark chocolate, and crushed pineapple.  Blend Passion Fruit Juice into a mousse or whipped yogurt for a burst of tropical flavor! Or make a simple sorbet from Passion Fruit Juice.  The sweetness of the sugar in a sorbet rounds out the acidity from the Passion Fruit Juice, creating the perfect summertime snack.   

Salty, Sour, and Umami; Savory 

Looking for a way to use Passion Fruit Juice in a savory application?  Try using Passion Fruit Juice as the acid source when making a vinaigrette.  Passion Fruit has a pH value that is similar to white vinegar, making it a tastier option for an acid.  To balance the tartness of Passion Fruit, trying adding some banana puree to the dressing.  The banana will naturally sweeten the dressing and act as a natural emulsifier because of its viscosity.  Passion Fruit can also be used as a marinade for steaks and chicken. Passion Fruit is also the perfect ingredient for salsas and spicy sauces because it adds a sweet yet tart note. 

Sour and Bitter, but also sweet 

Of course, Passion Fruit Juice can also be used for beverages.  Switch up a traditional lime margarita with a Passion Fruit margarita!  Blend it with other juices such as mango and banana for a sweeter juice blend.  For a super-charged, hydrating beverage, try blending Passion Fruit Juice with Coconut Water. 

Health and Wellness 

iTi Tropicals loves Passion Fruit Juice because it naturally contains antioxidants, vitamins, and minerals including Vitamin C, Vitamin E, Vitamin A, Potassium, and fiber.  Because of this, iTi Tropicals’ Innovation Team has found that Passion Fruit is the next ingredient to add to the health and wellness shots!  The tartness and acidity give the consumer a mouth-puckering experience that is associated with health and wellness. Add a boost of antioxidants, vitamins, and minerals to your health shots with Passion Fruit Juice and Passion Fruit Juice Concentrate. 

Check out the recipes below to get started on immunity focused wellness shots! 

Vitamin C Shot 

Ingredient  Percentage 
iTi Product: 5100 Passion Fruit Juice 37.5 
iTi Product: 4050 Acerola Puree 12.5 
Ginger Juice 2.08 
Lime Juice 10.42 
Apple Juice 37.5 


  1. Measure all ingredients and combine.   
  1. Mix well and serve at room temperature or chilled. 

Immunity Shot 

Ingredient  Percentage 
iTi Product: 5100 Passion Fruit Juice 50.45 
Ginger Juice 2.08 
iTi Product: 8700 Pineapple Juice 28.78 
iTi Product: 2610 Coconut Water Concentrate 2.1 
Water 16.59 


  1. Measure all ingredients and combine.   
  1. Mix well. Serve at room temperature or chilled. 

iTi Tropicals offers many different Passion Fruit Products including: 

  • Passion Fruit Juice, Frozen- organic and conventional available  
  • Passion Fruit Juice Concentrate, Frozen- organic and conventional available 
  • Passion Fruit Juice Concentrate, Frozen, Clarified 

These products are 100% natural, free from artificial colors, flavors and preservatives, and GMO-free.  

To learn more about our Passion Fruit Products, visit today!  To request a free sample of Passion Fruit Juice or Juice Concentrate, click here

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