iTi Tropicals announces the cure for Bored Tongue Syndrome: Passionfruit
iTi Tropicals launched an animation-style video that makes the case for passionfruit becoming a staple flavor and key ingredient in the food and beverage industry.
Lawrenceville, NJ (19 September 2017) – iTi Tropicals, Inc. (iTi), North America’s leading supplier of bulk tropical fruit juices, purees and concentrates has released a new animated video that proclaims a real cure for a (fictional) American malady: Bored Tongue Syndrome. The video, viewable at ititropicals.com, illustrates the exotic fruit’s versatility in a variety of foods and beverages, as well as passionfruit’s potential to make a huge splash in American cuisine.
Gert van Manen, founder of iTi Tropicals, has long been a fan of this powerful ingredient. “Our innovation team loves passionfruit for its versatility and exotic taste, which we believe will help make food and beverage products stand out. It’s applications to desserts, drinks and confectionary are endless. We’re hoping our video helps to cure Bored Tongue Syndrome!”
The social media-friendly video demonstrates passionfruit’s applications and shows places across the world where passionfruit has already become a popular ingredient.
iTi makes the case that this delicious, versatile fruit is ready to cure bored tongues across America and give a real edge to food and beverage producers everywhere.
About iTi Tropicals
iTi Tropicals Inc., a leader in the exotic tropical fruit product category, is an independent company headquartered in Lawrenceville, N.J. Since 1988, iTi Tropicals has grown to become a leading U.S. supplier of processed tropical fruits. iTi maintains an extensive inventory of both frozen and aseptically packed tropical and exotic fruit purees, juices and concentrates. Their sole business is importing high-quality tropical ingredients from manufacturers worldwide who meet their quality standards. iTi products include acai, acerola, banana, coconut cream, coconut water, dragon fruit, guava, mango, mangosteen, papaya, passionfruit, and tamarind.